For the last four and a half years now I have been trying my hand at online marketing trying to build a business online.
Is it easy? Has it been fun? Well… I can honestly answer with a no and a yes but you would have to decide which is which.
Online Marketing – Can you build a business online
What is online marketing? Well, regardless of what many online will tell you, in the short of it, it is mostly selling a product or service.
Why they name it online marketing is a mystery to me when they should just name it online selling.
I guess marketing sounds less like someone is trying to make a buck off of you. Like saying $2.99 instead of just $3.00
Now, some out there do actually give free products or services but, not in the long run. If they did, they would be broke; As it is, nobody can live on no money as unfortunate as that is.
But let’s get to the meat of the subject here…
From what I have been told and, I might be completely wrong but I always thought marketing was advertising for a product or service not the actual selling of a product or service even though they kinda go hand in hand.
For me, I was never really to good at actually trying to “sell” anything. I can although send out a ton of ads that show or point towards a product of service but no matter whether how good the product or service is, without good marketing, you have no sale, right?
For my first two years or so I tried my best to blog about everything under the sun from auto safety to alcoholism but as of yet, I have not had anyone sign up for my service and why? I have absolutely no clue.
Is it bad marketing? Maybe, but I do not think that is the case. Is it because I was putting in front of the wrong people? Maybe, maybe not…
You see, without actually being trained in how to market your product or service… You are dead in the water.
Can you build a business online
Sure, I have tried more than I try at most things I have set out to do whether online or off.
Is it that I have the wrong niche’ or the wrong mindset to start? I just do not know.
Everyday though people are out there building businesses online and how or why they got theirs to stick or to get people to either sign up for or buy into their product or service is a mystery to me. Obviously they are doing something that I am not.
I have a friend who teaches people how to build, brand and manage a business online and even though I have known this man for almost 5 years and even though he has taught me just about all he can show me, it just has not happened for me yet.
He says he has a 70% success rate but it seems I have fallen into that 30% who have either failed, gave up or just plain have not got it or will get it.
Am I disappointed? Nope. Why? Well, until I stop blogging or trying to become successful or build a business online I will be keep on keeping on.
At the least, I have learned another trade or at least that is what I look at it like. And if worst comes to worst, I’ll just keep on blogging, podcasting and making video’s. It is something that I have come to love and suggest everyone give it a shot.
So, Online marketing – Can you build a business online is one of those questions that I may never be able to answer but I will keep on trying nonetheless.